As one of the oldest forms of marketing, email marketing is a fundamental part of digital marketing. Some marketers claim that its impact has waned in recent years, but in reality, it is still one of the most effective channels for digital marketing.
Your email contact list is your greatest asset
Having many subscribers means having a contact list within your email, which has made the marketing process easier by retargeting.
Visitors subscribe to the mailing list willingly, and they expect to receive emails with new offers or marketing messages that are primarily of interest to them.
Email Marketing Benefits
1. Ease of use
2. Small cost and high efficiency
3. Accurately measure the results
4. Send an unlimited number of emails with one click
What do you need to start Email Marketing?
To get started, you need a system called an SMTP server and a management application, and these are provided by many companies today, for example:
1- Moosend
2- GetResponse
3- ConvertKit
4- HubSpot
How to email marketing
Email marketing begins with the establishment of a system. This system consists of some elements, namely:
1- Subscribe to one of the services
2- Designing a form to capture user data
3- Linking the mailing list subscription form to the Email Marketing service
4- Create your own brand identity
5- Send an email
Email Marketing metrics
1- Message open rate
2- Repeat opening messages
3- Clicks on links in the message
4- Unsubscribe rate
5- conversion rate
Tips for Success
1. Make signing up for your email easy(add a form to your homepage and social media accounts to get more subscribers).
2. Encourage subscribers to share and forward your email messages.
3. Include social sharing buttons and an “email a friend” button in your emails.
4. Send your promotional messages at the appropriate time.
5. Never neglect to follow the results of your marketing campaigns, and do more tests and experiments to get the best possible results.
6. Avoid using words that are classified as spam (such as free, get, money…) Do a search to find all the words.
7. Avoid using practices that are classified as spam, such as placing more links in the message.
8. Do not overwhelm your mailing list subscribers with messages; a weekly or even monthly one effective is better than one every day and leaves an annoying effect on the user.
9. Treat your mailing list on the basis that it represents humans, so always make sure to build a relationship, and try to appear as a helper, not a marketer.
10. Think about how the average consumer interacts with a brand these days, where buying isn’t linear, as oftentimes buyers interact with you via multiple channels—email, apps, social media—before making a purchase.
Email marketing requires effort, follow-up, and analysis.
To request a consultation, please contact us
